AIG Cyber Crime & Risky Security Product Launch
Launching a new product allows a business to differentiate itself from competitors and gain a competitive edge. As an innovative insurance company in Uganda, AIG introduced its clientele to a new product dubbed AIG Cyber Crime & Risky Security Product.
Our launch generated buzz and media attention, increasing the brand’s visibility and awareness. The launch event; communication campaign and media coverage helped to create a strong brand presence in the market The event amassed adequate attendance and coverage worth over UGX 100M in advertising equivalent